Managing Customer Relationship Management with SAP

You may have heard that SAP Business One is an advanced Enterprise Resource Planning (ERP) solution.

Did you know, SAP Business One is also a management software solution that is known for providing access to a series of Customer Relationship Management (CRM) tools.

This series of tools helps in converting available leads into potential customers while growing each company's customer base.

Apart from that, this tool helps in increasing customer loyalty towards your brand. The unique CRM capabilities of the SAP Business One software solution enable businesses to handle customer relationships efficiently.

How can CRM in SAP Business One help maintain better customer relationships while increasing your business success? Find the answer in the article below!

Customer Relationship Management (CRM)

CRM is a technology for managing a company's relationships and interactions with all its customers and potential customers.

The goal is simple: to improve business relationships.

CRM systems help companies stay connected with customers, streamline processes, and increase profitability.

CRM solutions help businesses to focus on relationships with individuals including customers, service users, colleagues or suppliers, including finding new customers, and providing additional support and services across the relationship.

This is why CRM is important for your business.

American research company Gartner estimates that by 2021, CRM will become the largest area of revenue from spending in enterprise software. You definitely know that a strategy is needed for the future of the business. You have sales targets, business goals, and profitability. But getting reliable, up-to-date information about your progress can be tricky.

How do you translate tons of data coming from sales, customer service, marketing, and social media into useful business information?

A CRM system can give you a clear picture of your customers.

You can see everything in one customizable dashboard that can tell you a customer's previous history with you, the status of their orders, any outstanding customer service issues, and more.

The Disadvantages of Running a Business Without CRM     

More time wasted on administration means less time for other work.

An active sales team can generate a lot of data, but often this information is stored in handwritten notes, on laptops, or in your salespeople's heads.

Details can get lost, meetings don't follow up promptly, and prioritizing customers can become a matter of guesswork rather than a hard, fact-based exercise.

But it's not just sales that struggle without CRM.

Your customers may contact you on a variety of different platforms including phone, email, or social media, asking questions, following up on orders, or contacting you about an issue.

Without a common platform for customer interaction, communications can be missed or lost in a flood of information leading to slow or unsatisfactory responses.

Even if you manage to collect all this data, you are faced with the challenge of understanding it.

CRM functions in SAP Business One

It is known for allowing users to manage contacts with potential customers from a centralized location.

This allows them to track sales opportunities while gaining visibility in their respective sales pipeline.

Provide relevant sales support to build stronger, longer-lasting customer relationships.

Main features of SAP Business One CRM

1. Marketing Campaign Management:

• Segment your contacts into target groups based on industry, geography, type of product purchased.
  

• Actively convert qualified leads from campaigns into sales opportunities, then follow up with sales quotes.
  

• Analyze campaign performance using integrated reports to determine criteria such as response rate and overall campaign success.
  

2. Sales Opportunities and Management:

• You can use it to manage the sales process, forecast sales potential, and analyze sales results.
  

• Track customer interactions, including detailed notes and one-click links to customers.
  

• Another useful feature is the ability to forecast revenue and profit based on data such as likely sales volume, customers, rivals, closing date and sales phase.
  

3. Get Customer Insights Using Customer Master Data:

• Using a simple user interface, you can manage prospect and customer data using customer master record capabilities.
  

• Create and store customer data in an easy-to-use interface or on mobile devices, such as names, addresses, phone numbers, email IDs, and tax information.
  

• Customer payment-related data such as balances, credit lines, special discounts, and bank and credit card information must all be managed.

4. Customer Service Management:

• SAP Business One was created to make customer warranties, service calls, and service contracts easier to handle.
  

• Record information about the customer, service items, and activities performed in response to the call in the customer service call log.
  

• SAP Business One also allows customer service representatives to track customer issues and search for solutions in the knowledge database to provide quick responses.
  

Conclusion

Getting new customers is very important for business success, but maintaining customer relationships is just as important.

The SAP Business One application provides tools to convert prospects into customers and grow customer profitability and customer satisfaction.

Schedule a chat with an expert to learn how SAP Business One can help your company streamline the sales process, from lead tracking to after-sales support.

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